Asma AouariStudio

Brajita Shop

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Instagram post: "Berry merry Christmas" with the strawberry charm on burgundy.
Instagram post: "The whole fruit bowl" with eight fruit bag charms.
The live Brajita Shop homepage on a phone, showing the Christmas Sale slide.
Brand
Brajita Shop, Montréal
Project
Shopify e-commerce storefront
Year
2026
Status
Live (English store)
Languages
English, French version prepared
Our role
Brand system, storefront design and set-up, commerce logic, visual content
  • Christmas Sale
  • Fruit bag charms
  • Mini bags
  • Keychains
  • Rings
  • Earrings
  • Free shipping from $86 CAD
Brajita Shop Christmas Sale banner: the script logo and "Christmas Sale, happening now" on burgundy, framed by photos of a strawberry charm, cherry charm, gold bangle and gold ring.
The Christmas Sale banner that opens the homepage carousel.

Brand system

Round burgundy Brajita Shop logo with the script wordmark.

Round burgundy logo with the script "Brajita Shop" wordmark.

  • Baby pink#DEAAB6
  • Burgundy#8C1F4A
  • Rose#C97086
  • Blush#E9AEBB

Walk through the store

  • Brajita Shop homepage: red sale ticker, centred script logo with the menu on both sides, and the burgundy "Christmas Sale, happening now" slide.
    Homepage
  • The Best sellers section: eight fruit bag charms in pink branded frames, each with a sale price and a pink pill Add to cart button.
    Best sellers
  • The full catalog: a five-column grid of 39 products with Sale badges and prices.
    Catalog
  • The Mini Bags collection: monogram and pink mini barrel bag charms in pink frames.
    Mini Bags
  • The Keychains collection: strawberry, peach, cherry, orange and other fruit charms.
    Keychains
  • The Rings collection: opal, baguette, snake and flower rings in pink frames.
    Rings
  • The Earrings collection: pearl, crystal star, knot and solitaire studs.
    Earrings
  • The Apple Bag Charm product page: a framed photo of the fruit charm collection beside the price, a pink Add to cart button and product details.
    Product page

Commerce logic

-10%

Any 2 fruit charms

-20%

Any 3 fruit charms

$86

Free shipping from $86 CAD

The Duo & Trio block on the homepage: 1 charm $24.99, Duo of 2 charms $44.98 (-10%), Trio of 3 charms $59.98 (-20%), with the note that the discount applies automatically in the cart.

In the hand

  • Homepage on a phone with the Christmas Sale slide.
  • The open mobile menu: Home, Catalog, Mini Bags, Keychains, Rings, Earrings, Necklaces, Bracelets and Contact.
  • The catalog on a phone: a two-column product grid.
  • The Mini Bags collection on a phone.
  • The Rings collection on a phone.
  • The Apple Bag Charm product page on a phone.
  • The Duo & Trio pricing cards on a phone.

Under the hood

Storefront

Shopify Horizon theme: centred logo, white ground, auto-playing hero carousel with 3-second slides, a moving sale band and pink pill Add to cart buttons.

Navigation

Home, Catalog, Mini Bags, Keychains, Rings, Earrings and Contact: every product family one click from the header.

Bilingual store

English and French versions with translated products, menus and collections through Shopify Markets. The French store was not yet published at capture time.

Visual content

10 hero banners, 39 Instagram posts and branded product photography (logo and pink frame) across every category.

Built with

  • Shopify
  • Horizon theme
  • Shopify Markets (EN/FR)
  • Automatic discounts
  • Custom Liquid sections
The homepage newsletter sign-up: "Join our email list" with an email field, above the footer.
Newsletter sign-up on the homepage.

39 posts for the launch

  • Instagram post: "Wrapped & ready" with an earring gift box.
  • Instagram post on burgundy: "Written in the stars" with celestial opal rings.
  • Instagram post: "The whole fruit bowl" with eight fruit bag charms.
  • Instagram post: "Better in twos" with a 10% off badge for any two fruit charms.
  • Instagram post on burgundy: "Red, but make it sparkle" with ruby stud earrings.
  • Instagram post: "Berry cute" with the blueberry coin-purse charm.
  • Instagram post: "Go bananas for this one" with the banana charm.
  • Instagram post: "Trio time" with a 20% off badge for any three fruit charms.
  • Instagram post: "Pearls, please." with four pairs of pearl earrings.
  • Instagram post: the cherry charm on a cream bag, "Cherry on top".
  • Instagram post on burgundy: "Berry merry Christmas" with the strawberry charm.
  • Instagram post: "Just peachy" with the pink peach charm.

Launching a product brand?

We design and build custom e-commerce brands and storefronts from Montréal, in English and French.

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