Asma AouariStudio
Our Approach

From idea to final experience

A four-stage process that carries a project from initial discovery through strategy, design, development and launch — combining a clear client experience with the technical work happening behind it.

Discover & Define

We begin by translating your business goals into clear project requirements.

We review your brand, target audience, services, competitors and current digital presence. Together, we define the website objectives, required functionality, project scope and key conversion actions.

Deliverable

A strategic project brief, functional requirements and an approved website roadmap.

Process list
  • Client discovery questionnaire
  • Requirements gathering
  • Business and audience analysis
  • Competitor and market review
  • Feature and integration planning
  • Content inventory
  • Project scope and technical specifications

UX & Visual Direction

The strategy becomes a structured and distinctive user experience.

We organize the website's information architecture, navigation, page hierarchy and user journey. We then establish a visual system combining typography, colour, imagery, interface components and responsive layout principles.

Deliverable

An approved UX structure, visual direction and responsive interface concept.

Process list
  • Sitemap and information architecture
  • User journey and conversion-path planning
  • Content hierarchy
  • Wireframes and page structure
  • Moodboard and visual direction
  • UI design system
  • Responsive desktop and mobile layouts
  • Design review and refinement

Development & Integration

The approved design becomes a responsive, functional digital product.

We develop the interface using modern front-end technologies and reusable components. The website is optimized across screen sizes and connected to the required forms, analytics, e-commerce or third-party services.

Deliverable

A responsive and functional staging website ready for testing and client review.

Technical process list
  • Front-end development with Next.js and React
  • Responsive UI implementation
  • Reusable component architecture
  • Tailwind CSS styling
  • GSAP motion and scroll interaction
  • Contact-form integration
  • E-commerce or platform integration when included
  • Analytics and tracking configuration
  • Basic on-page SEO implementation
  • Semantic HTML and accessibility review
  • Git-based version control

Quality Assurance & Launch

The complete experience is tested, optimized and prepared for production.

Before launch, we perform quality-assurance checks across different devices, screen sizes and browsers. We refine performance, correct presentation issues and connect the production domain and tracking tools.

Deliverable

A tested, deployed and launch-ready website with handover guidance.

Technical process list
  • Responsive testing
  • Cross-browser compatibility testing
  • Functional and usability testing
  • Form and link validation
  • Image and asset optimization
  • Performance review
  • Accessibility checks
  • Metadata and basic technical SEO
  • Domain and DNS connection
  • Vercel deployment
  • Analytics verification
  • Final client handover
Skill Set

Technical capabilities

01

Strategy & UX

Requirements gatheringUX strategyInformation architectureUser journeysWireframingContent hierarchy
02

Design

Responsive web designUI designVisual directionDesign systemsFigma
03

Development

HTMLCSSJavaScriptTypeScriptReactNext.jsTailwind CSSGSAP
04

Delivery & Optimization

Git and GitHubVercel deploymentResponsive testingCross-browser testingBasic technical SEOAnalytics setupAccessibility reviewDomain and DNS connection
05

Visual Content

Photography directionVideo directionImage directionProduct presentation